Instructions for Success

October 16, 2010

Would your business benefit from providing your customers with detailed instruction or installation manuals, spec sheets, parts lists or other technical documents? If your product needs to be assembled by the purchaser, you definitely need to tell (and show) them how to put it together. Clearly written and illustrated instructions make for a happy customer, and I can tell you from experience instructions written with poor grammar or incomplete directions cause a great deal of confusion and frustration.

I have had many years of exposure to editing and writing technical documents and marketing materials in the course of my corporate employment, and have always been strong in spelling, grammar and vocabulary. I know how to write in a clear and concise manner, and am careful to visualize each step in the process, so that no crucial step is left undocumented. I can also create technical drawings and diagrams for your document.

I use style sheets to ensure consistency in the formatting of long-form documents from beginning to end. Again, these documents are extensions of your company’s image, and if it looks like an eighth-grader put it together, your customers may not be terribly impressed with your company or your product. You may know everything there is to know about your product, but if you don’t demonstrate that expertise in everything your customer sees, you’ll lose respect in their eyes.

Type is obviously important to me, since it’s a part of my business name. The printed word is powerful, both in its content and its appearance. You’re an expert in your field, and so am I. So, let’s talk!

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