Identity Basics

October 22, 2010

How do you introduce yourself to your customers? Most likely, the first in-person exposure to your company’s image is by means of your business card. It gives your prospective customer all the information they need in order to do business with you.

Another thing your business card provides is a lightning-quick first impression of what you do and how professional you are. A well laid-out business card presents the information in an organized manner, likely accompanied with a logo or other image that provides a hint as to the type of business you’re in.

Since the “real estate” on a 2”x3.5” business card is so limited, every detail counts. The text should be perfectly aligned, the type style should complement the tone of the business, the size of the type should indicate which sections are more important, and the graphic should convey additional information about the company. Even a millimeter of misalignment in any of the elements on the card can make it look out of balance or jumbled.

Even with today’s heavy reliance on e-mail and other electronic communications, sometimes there’s nothing like a snail-mail letter to make the just right impression. To complete the basic identity package for your company, coordinating letterhead and printed envelopes give all your correspondence a professional polish.

Spiff up your company’s image with new stationery designed by OK Type today!

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