Small Business Specialist

September 15, 2010

I’ve always had a special place in my heart for people with an entrepreneurial spirit, who have an idea and the passion to put that idea into action by creating a business around it. Maybe I feel that way because that same spirit lives within me, and I have a real understanding of a new [...]

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Your “Company Face”

September 10, 2010

Your “company face” is built with each interaction customers have with you. Each contact adds or subtracts to their overall impression of your company. A subtle but powerful influence on their opinion as to whether or not they would like to do business with you is the quality of your company’s image. If your forms [...]

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First Impressions Last

September 7, 2010

Your company makes an impression every time someone comes in contact with you, whether it’s in person, reading your business card, surfing to your web page or reading a flyer for your latest promotion. And you know what they say about first impressions – they’re lasting ones! What does your company’s image say about your [...]

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Are you Invisible?

August 29, 2010

In order to attract customers to your business, they must first know you exist. Today, a website is almost a necessity to get the word out about your business. We’re almost suspect about companies who don’t have a website – it may cross our minds that they aren’t legitimate businesses, or at the very least [...]

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Balance and Precision

November 24, 2009

I will admit to being a borderline perfectionist in my work. I have a penchant for balance and visual harmony when it comes to the look of a printed or on-screen page. That knowledge of when something fits on a page just right is nothing that I’ve studied or learned in a class – it [...]

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Type Speaks Volumes

August 24, 2009

The choice of a typeface (or font) for your project may seem like an unimportant detail. In reality, that is far from the truth. The  sets the tone for the printed piece — some fonts are playful, some shout “look at me!” and some are very businesslike. When I begin working with someone on a [...]

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Blogs as Business Tools

April 20, 2009

Blogs started out as online journals, many times exclusively as a vehicle for personal expression. Like most other things, blogs have now “grown up” and are receiving much more respect as legitimate entities, rather than merely vanity pieces. Blogs are currently regarded as public platforms for political or social issues, news commentary, product promotions and [...]

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History Lesson

February 5, 2009

In 1988 when I started my desktop publishing company, it was just around the time the concept of a “personal computer” was really taking off. People were starting to have computers in their homes, instead of exclusively in businesses or large corporations. It was truly a paradigm shift in the technology, and it gave the [...]

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